Technology: Asset Pipeline

Asset Pipeline encompasses the journey of our reusable assets from asset ingest, classification and storage, to retrieval from any location and its subsequent transformation.


  • To define asset types, descriptors, pipeline requirements and use scenarios for media systems that are capable of supporting, generating, storing and re-purposing smart assets with a very high level of automation.
  • To research and develop a framework and tools for automatically classifying, validating and finding smart assets, using deep learning and semantic labelling techniques to describe and draw inferences from two dimensional and three-dimensional data.
  • To develop and test a storage system for smart assets that combines local and cloud storage so that assets can be delivered irrespective of the user or asset location.
  • To test the prototype technologies and tool-kits in a series of experimental productions and evaluate their performance in realistic contexts of professional use.
  • To demonstrate and promote the above concepts and prototypes to the media industry and its users, including publishing a draft specification for an open standard, for industry approval, adoption and development by third parties.

Experimental Production

LED Wall shoot in Mannheim

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